Find a person who is about to make a major purchase. Ask that person to make a
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Find a person who is about to make a major purchase. Ask that person to make a chronological list of all the information sources consulted prior to making a decision. How would you characterize the types of sources used (i.e. internal versus external, media versus personal, etc.)? Which sources appeared to have the most impact on the person’s decision?
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Related Book For 
Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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