Find and copy an ad with strong emotional appeals and another ad from the same product category
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Find and copy an ad with strong emotional appeals and another ad from the same product category with limited emotional appeals. Why do the companies use different appeals?
a. Have 10 students rank or rate the ads in terms of their preferences and then explain their rankings or ratings.
b. Have 10 different students talk about their reactions to each ad as they view it. What do you conclude?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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