Find and copy or describe examples of advertisements that specifically use stimulus factors to attract attention. Look
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Find and copy or describe examples of advertisements that specifically use stimulus factors to attract attention. Look for examples of each of the various factors discussed earlier in the chapter and try to find their use in a variety of promotions.
For each example, evaluate the effectiveness of the stimulus factors used.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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