Find and copy or describe examples of advertisements that specifically use stimulus factors to attract attention. Look

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Find and copy or describe examples of advertisements that specifically use stimulus factors to attract attention. Look for examples of each of the various factors discussed earlier in the chapter and try to find their use in a variety of promotions.

For each example, evaluate the effectiveness of the stimulus factors used.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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