Find and copy two magazine or newspaper advertisements, one based on the affective component and the other
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Find and copy two magazine or newspaper advertisements, one based on the affective component and the other on the cognitive component.
Discuss the approach of each ad in terms of its copy and illustration and what effect it creates in terms of attitude. Also discuss why the marketer might have taken that approach in each advertisement.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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