Find print advertisements that reflect segmentation based on the following: a. Demographic based using ethnicity/culture b. Attribute/benefit
Question:
Find print advertisements that reflect segmentation based on the following:
a. Demographic based using ethnicity/culture
b. Attribute/benefit based
c. Behavioral based on usage occasion
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Amit Choudhary
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Related Book For 
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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