For a given organization, identify its reference groups. Create a hierarchical diagram, as shown in Figure 192,
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For a given organization, identify its reference groups. Create a hierarchical diagram, as shown in Figure 19–2, and discuss how this organization could influence groups that would in turn create favorable communication concerning this organization.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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