For each of the following five product categories groceries, cars, holidays, furniture and appliances describe

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For each of the following five product categories – groceries, cars, holidays, furniture and appliances – describe the ways in which you believe a married couple’s choices would be affected if they had children.

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Consumer Behaviour A European Perspective

ISBN: 9780273687528

3rd Edition

Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg

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