For each of the following products, develop one ad that would appeal to a target market characterized

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For each of the following products, develop one ad that would appeal to a target market characterized by predominantly independent self-concepts and another ad for a target market characterized by predominantly interdependent self-concepts.

a. Amazon.com

b. Mini Cooper automobile

c. Timex watch

d. Tommy Hilfiger clothing

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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