For each of the following products, develop one ad that would appeal to a target market characterized
Question:
For each of the following products, develop one ad that would appeal to a target market characterized by predominantly independent self-concepts and another ad for a target market characterized by predominantly interdependent self-concepts.
a. Amazon.com
b. Mini Cooper automobile
c. Timex watch
d. Tommy Hilfiger clothing
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
Question Posted: