For several of the products listed in Table 172, interview several students not enrolled in your class

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For several of the products listed in Table 17–2, interview several students not enrolled in your class and ask them to classify their last purchase as specially planned, generally planned, substitute, or unplanned. Then combine your results with those of your classmates to obtain an estimate of student behavior. Compare student behavior with the behavior shown in Table 17–2 and discuss any similarities or differences.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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