Give one of the scenarios described in the section on biases in decision-making to 10 to 20
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Give one of the scenarios described in the section on biases in decision-making to 10 to 20 people. How do the results you obtain compare with those reported in the chapter?
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Consumer Behaviour A European Perspective
ISBN: 9780273687528
3rd Edition
Authors: Michael R. Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg
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