Guerrilla marketing tactics deliberately intend to ambush consumers in public places. Is this an effective marketing technique,

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Guerrilla marketing tactics deliberately intend to “ambush”

consumers in public places. Is this an effective marketing technique, or is it a violation of our right to go about our business undisturbed? Do these tactics intrude on our lives? In other words, is there a point where they cross a line?

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Consumer Behavior

ISBN: 9780133071733

10th Edition

Authors: Michael R Solomon

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