How are social and economic risks associated with the following products likely to affect the outlet choice

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How are social and economic risks associated with the following products likely to affect the outlet choice behavior of consumers? How would the perception of these risks differ by consumer?

Situation?

a. Sports car

b. Athletic shoes (for running)

c. Wine (as a gift)

d. Hairdresser

e. Mountain bike

f. Mouthwash g. Smartphone h. Movie for a date

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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