How are social and economic risks associated with the following products likely to affect the outlet choice
Question:
How are social and economic risks associated with the following products likely to affect the outlet choice behavior of consumers? How would the perception of these risks differ by consumer?
Situation?
a. Sports car
b. Athletic shoes (for running)
c. Wine (as a gift)
d. Hairdresser
e. Mountain bike
f. Mouthwash g. Smartphone h. Movie for a date
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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