How can attitude theory be used to help sponsorship research? Provide an example of a sponsorship program
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How can attitude theory be used to help sponsorship research? Provide an example of a sponsorship program to support your argument.
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Related Book For 
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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