How can emotion be used as information when making a purchase?

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Consumer Behaviour Buying Having And Being

ISBN: 9780135433942

8th Canadian Edition

Authors: Michael R. Solomon

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Question Posted: Jul 12, 2023 06:29 AM

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How can emotion be used as information when making a purchase?

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Moods might be used by marketers to highlight the positive benefits ...View the full answer

Consumer Behaviour Buying Having And Being

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