How can marketers use means-end chain analysis, the Rokeach Value Survey, and the List of Values?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:53 AM

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How can marketers use means-end chain analysis, the Rokeach Value Survey, and the List of Values?

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Marketers can use the meansend chain analysis to gain insight in...View the full answer

Consumer Behavior

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