How can the fi rm use opinion leaders to help their PRO LINE Round Savers succeed?

Golf is a sport with a uniform. One part of that uniform is shoes. Not just any shoes to be certain. Golf requires powerful moves and solid footing. Professional golfers wear shoes with metal cleats or spikes for the most effective traction. Amateurs tend to purchase shoes with rigid plastic cleats. Golf shoes are not cheap. They start at $60 a pair and can go on up to over $300. Golf shoes are bulky so they don’t fi t in a golf bag easily. They take up precious room when traveling, and are sometimes just plain easy to forget. On top of that, they aren’t always as comfortable as your favorite pair of sneakers.
In response to all of this, Rede Golf has come out with adhesive-backed cleats that can be put on almost any shoe.
Rede Golf cleats are red and are in the shape of an “e”;
hence the name.