How can the marketer of a nicotine patch (a device that assists individuals to quit smoking) use

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How can the marketer of a “nicotine patch” (a device that assists individuals to quit smoking) use the theory of trying to consume? Using this theory, identify two segments of smokers that the marketer should target and explain how to do so.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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