How could a knowledge of social stratifi cation be used in the development of a marketing strategy
Question:
How could a knowledge of social stratifi cation be used in the development of a marketing strategy for the following?
a. Boots
b. Expensive jewelry
c. Fishing
d. Breakfast cereal
e. Museum attendance
f. Habitat for Humanity
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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