How do high-level (abstract) and low-level (concrete) associations differ, and what does this mean for knowledge structure?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:50 AM

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How do high-level (abstract) and low-level (concrete) associations differ, and what does this mean for knowledge structure?

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Abstract associations are not easy to seefor example honor or grace is a highlevel abstra...View the full answer

Consumer Behavior

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