How is one likely to change ones lifestyle at different stages of the household life cycle? Over

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How is one likely to change one’s lifestyle at different stages of the household life cycle? Over one’s life, is one likely to assume more than one of the VALS lifestyle profiles described?

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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