How might knowledge of personality be used to develop an advertising campaign for the following? a. Rainforest

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How might knowledge of personality be used to develop an advertising campaign for the following?

a. Rainforest Action Network (an environmental group)

b. Smartphones

c. American Express travel services

d. Ready-to-drink iced tea

e. J. Crew women’s shoes

f. Clinique cosmetics

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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