How much and what type of (if any) advertising should be allowed on television programs aimed at

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How much and what type of (if any) advertising should be allowed on television programs aimed at children of the following ages?

a. Under 6

b. 6 to 9

c. 10 to 12

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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