How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would
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How should manufacturers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would you recommend and what effect would you intend it to have on the recent purchaser of the following?
a. Cell phone
b. Expensive watch
c. Tablet computer
d. Corrective eye surgery
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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