How should retailers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would
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How should retailers deal with consumers immediately after purchase to reduce postpurchase dissonance? What specific action would you recommend, and what effect would you intend it to have on the recent purchaser of (gift of) the following?
a. PBS donation
b. A condominium
c. Dance lessons
d. A hybrid automobile
e. Microwave oven
f. Tropical fish
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Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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