How would the marketing strategies for the following differ by stage of the HLC? (Assume each stage
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How would the marketing strategies for the following differ by stage of the HLC? (Assume each stage is the target market.)
a. Sports cars
b. Scuba gear
c. Power tools
d. Hair gel
e. Detergent
f. Colleges
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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