How would you go about measuring consumer satisfaction among purchasers of the following? What questions would you
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How would you go about measuring consumer satisfaction among purchasers of the following?
What questions would you ask, what additional information would you collect, and why? How could this information be used for evaluating and planning marketing programs?
a. Cell phone service
b. Walmart.com
c. Car insurance
d. Six Flags theme parks
e. Health care services
f. Exercise bike
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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