How would you use emotion to develop a marketing strategy for each of the following? a. Visa

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How would you use emotion to develop a marketing strategy for each of the following?

a. Visa card use

b. Skydiving

c. Orthodontist

d. Silk (soy milk)

e. Honda Civic Hybrid

f. Iceland

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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