Identify a product for which you think people generally use price as a prediction of quality. Design
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Identify a product for which you think people generally use price as a prediction of quality. Design an experiment to test this idea. Can you find evidence from the Internet that supports or refutes the price-quality relationship for this product?
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Related Book For 
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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