Identify brands that have become a part of your “extended self ” in five of the following ten categories:

1. body

2. personal space

3. consumable goods

4. durable goods

5. home and property

6. significant others

7. children

8. friends

9. mementos

10. pets.

For example, Boflex or Lean Cuisine may help consumers view their bodies as their extended self. Golf lessons for a golf professional’s daughter may allow the pro to see his daughter as an extension of himself.