Identify some of your favorite brands. If each came to life as a person, what kind of
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Identify some of your favorite brands. If each “came to life” as a person, what kind of person would he or she be? Describe the brand personality of each—on what basis do you infer these traits?
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Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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