Identify the three stations in McCrackens theory regarding the mobility of cultural meaning. Explain how marketing activities
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Identify the three stations in McCracken’s theory regarding the mobility of cultural meaning. Explain how marketing activities and the fashion system transfer cultural meaning to consumer goods and how consumers adopt for themselves that meaning via rituals.
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Related Book For 
Consumer Behavior
ISBN: 9780538745406
1st Edition
Authors: Frank Kardes, Maria Cronley, Thomas Cline
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