Imagine that you are in the market for a new vehicle and income is not your primary

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Imagine that you are in the market for a new vehicle and income is not your primary issue (have enough money to purchase whatever you like), what type of vehicle would you consider purchasing? What characteristics of your identity inform your choice of vehicle to purchase?

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Consumer Behavior Buying Having Being

ISBN: 9780138170806

14th Edition

Authors: Michael R. Solomon, Cristel Antonia Russell

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