Imagine you are forced to decide about purchasing tickets to a sporting event. How would individuals low
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Imagine you are forced to decide about purchasing tickets to a sporting event. How would individuals low and high in team identification differ in their decision-making?
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Related Book For 
Sport Consumer Behaviour Marketing Strategies
ISBN: 9780367552435,9781000620450
2nd Edition
Authors: Daniel C Funk , Kostas Alexandris, Heath McDonald
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