In 2013, English football club Manchester United announced that it had agreed to an eight-year deal with AON, an American insurance company, worth

£120 million over the life of the contract. According to the terms of this deal, AON would be renaming the club’s Carrington training ground to the AON Training Complex.106 Fans were concerned that the club owners would also sell the naming rights of the club’s primary stadium Old Trafford (considered the heart and soul of the club) to AON. However, Ed Gareth Woodward, the executive vice-chairman of the club, stated that Old Trafford was not up for negotiation and would not be sold at any price. In 2014-15, AON was replaced by Chevrolet as the club's main kit sponsor. Have sports clubs in your country or region sold their stadium names to sponsors? What is the reaction of fans to such a move?

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