In 2015, the United Kingdom’s Medicines and Healthcare products Regulatory Agency (MHRA) seized $22 billion worth of counterfeit medicines and devices.

Among the drugs were slimming pills and anemia tablets. The seizure came at the end of a month-long international campaign against the illegal Internet trade involving 115 countries and $72 billion worth of seizures. Suggest how you might design a marketing campaign to combat this dangerous, life-threatening fraud. Who would be your target audience?

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