In Europe, comparative advertising is a dangerous area to get involved in. There are many legal pitfalls,
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In Europe, comparative advertising is a dangerous area to get involved in. There are many legal pitfalls, and many consumers do not respond well to advertisements that depict competitors in a poor light.
Some consumers get the impression that if a brand needs to mention another brand in its advertising, then it is worried about its competitor. Find some examples of comparative advertising in your country.
Do you think they are effective and persuasive?
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Consumer Behavior Buying Having And Being
ISBN: 9781292318103
13th Global Edition
Authors: Michael R. Solomon
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