In the video case, Travelocity.com executives discussed the importance of co-branding with companies like Amazon.com and American Express. Develop a “piggyback” campaign for Travelocity.com that would reach you as a potential customer.

Travelocity.com is the pioneer brand in the Internet travel business. This video case examines how the company re-energized its growth through the development of a new value proposition coupled with creative and innovative marketing tactics.