Interview 10 students on your campus and determine their attitudes toward and use of the Internet and
Question:
Interview 10 students on your campus and determine their attitudes toward and use of the Internet and online shopping. Place each into one of the six shopper segments described in the text.
Do they fit into these segments? Combine your results with those of four other students. What do you conclude?
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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