Interview 10 students on your campus and determine their attitudes toward and use of the Internet and

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Interview 10 students on your campus and determine their attitudes toward and use of the Internet and online shopping. Place each into one of the six shopper segments described in the text.

Do they fit into these segments? Combine your results with those of four other students. What do you conclude?

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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