Interview a family with a child under 13 at home. Interview both the parents and the child,
Question:
Interview a family with a child under 13 at home.
Interview both the parents and the child, but interview the child separately. Try to determine the infl uence of each family member on the following products for the child’s use . In addition, ascertain what method(s) of confl ict resolution are used.
a. Toothbrush
b. Clothes
c. Cereal
d. Major toys, such as the Xbox
e. Television viewing
f. Fast-food restaurant
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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