Interview a family with a child under 13 at home. Interview both the parents and the child,

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Interview a family with a child under 13 at home.

Interview both the parents and the child, but interview the child separately. Try to determine the infl uence of each family member on the following products for the child’s use . In addition, ascertain what method(s) of confl ict resolution are used.

a. Toothbrush

b. Clothes

c. Cereal

d. Major toys, such as the Xbox

e. Television viewing

f. Fast-food restaurant

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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