Interview a representative from a commercial, a governmental, and a nonprofit organization. For each, determine its firmographics,

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Interview a representative from a commercial, a governmental, and a nonprofit organization. For each, determine its firmographics, activities, and objectives.

Then relate these differences to differences in the organizational cultures of the organizations.

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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