Interview a representative from a commercial, a governmental, and a nonprofit organization. For each, determine its firmographics,
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Interview a representative from a commercial, a governmental, and a nonprofit organization. For each, determine its firmographics, activities, and objectives.
Then relate these differences to differences in the organizational cultures of the organizations.
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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