Interview a salesperson at the following locations and obtain a description of the average purchaser in demographic
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Interview a salesperson at the following locations and obtain a description of the average purchaser in demographic terms. Are the demographic shifts predicted in the text going to increase or decrease the size of this average-purchaser segment?
a. Volvo dealership
b. Electronics store
c. Life insurance agent (vacation travel)
d. Express
e. Harley-Davidson dealership
f. Pet store
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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