Interview a salesperson from an expensive, a moderate, and an inexpensive outlet for the following. Ascertain their
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Interview a salesperson from an expensive, a moderate, and an inexpensive outlet for the following. Ascertain their perceptions of the social classes or status of their customers.
Determine if their sales approach differs with differing classes.
a. Men’s clothing
b. Women’s clothing
c. Furniture
d. Wine
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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