Interview a salesperson from an expensive, a moderate, and an inexpensive outlet for the following. Ascertain their

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Interview a salesperson from an expensive, a moderate, and an inexpensive outlet for the following. Ascertain their perceptions of the social classes or status of their customers.

Determine if their sales approach differs with differing classes.

a. Men’s clothing

b. Women’s clothing

c. Furniture

d. Wine

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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