Interview a salesperson from an expensive, moderate, and inexpensive outlet for the following. Ascertain their perceptions of
Question:
Interview a salesperson from an expensive, moderate, and inexpensive outlet for the following.
Ascertain their perceptions of the social classes or status of their customers. Determine if their sales approach differs with differing classes.
a. Men’s clothing
b. Women’s clothing
c. Furniture
d. Wine
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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