Interview a salesperson from an expensive, moderate, and inexpensive outlet for the following. Ascertain their perceptions of

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Interview a salesperson from an expensive, moderate, and inexpensive outlet for the following.

Ascertain their perceptions of the social classes or status of their customers. Determine if their sales approach differs with differing classes.

a. Men’s clothing

b. Women’s clothing

c. Furniture

d. Wine

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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