Interview a salesperson who has been selling the following for at least 10 years. See if this

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Interview a salesperson who has been selling the following for at least 10 years. See if this individual has noticed a change in the purchasing roles of women over time.

a. Motorcycles

b. Cell phones

c. Computers

d. Homes

e. Financial services

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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