Interview an unskilled worker, schoolteacher, retail clerk, and successful businessperson all in their 30s or 40s. Measure

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Interview an unskilled worker, schoolteacher, retail clerk, and successful businessperson all in their 30s or 40s. Measure their social status using one of the multi-item measurement devices.

Evaluate their status crystallization.

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Consumer Behavior Building Marketing Strategy

ISBN: 9780073381107

11th Edition

Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best

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