Interview five students and determine the consumption rituals they have with respect to the following. What do

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Interview five students and determine the consumption rituals they have with respect to the following. What do you conclude?

a. New Year’s Day

b. Spring break

c. Memorial Day

d. Valentine’s Day

e. Mother’s Day

f. Father’s Day

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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