Interview five students and determine the consumption rituals they have with respect to the following. What do
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Interview five students and determine the consumption rituals they have with respect to the following. What do you conclude?
a. New Year’s Day
b. Spring break
c. Memorial Day
d. Valentine’s Day
e. Mother’s Day
f. Father’s Day
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 9781260566482
14th International Edition
Authors: David Mothersbaugh, Delbert Hawkins
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