Interview individuals who sell the items listed below. Try to discover their personal models of consumer behavior

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Interview individuals who sell the items listed below. Try to discover their personal models of consumer behavior for their products.

a. Expensive jewelry

b. Pets

c. Golfing equipment

d. Plants and garden supplies

e. Flowers

f. Car insurance

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Consumer Behavior Building Marketing Strategy

ISBN: 9781260566482

14th International Edition

Authors: David Mothersbaugh, Delbert Hawkins

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