Interview one baby boomer and one adult Generation Y consumer regarding the purchase of a car. Prepare

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Interview one baby boomer and one adult Generation Y consumer regarding the purchase of a car. Prepare a report on the differences in attitudes between the two individuals. Do your findings support the text’s discussion of the differences between boomers and Gen Y buyers? Explain.

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Consumer Behavior

ISBN: 9780134734828

12th Edition

Authors: Leon Schiffman

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