Interview the manager or marketing manager of a retail fi rm. Determine how this individual develops the
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Interview the manager or marketing manager of a retail fi rm. Determine how this individual develops the marketing strategy. Compare this person’s process with the approach described in the text.
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Related Book For 
Consumer Behavior Building Marketing Strategy
ISBN: 9780073381107
11th Edition
Authors: Delbert Hawkins, David L Mothersbaugh, Roger Best
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