Interview the manager or marketing manager of a retail firm. Determine how this individual develops the marketing

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Interview the manager or marketing manager of a retail firm. Determine how this individual develops the marketing strategy. Compare this person’s process with the approach described in the text.

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ROHITH S

Mr. ROHITH S completed his Bachelor of Engineering degree in Nagarjuna College of Engineering and Technology, Bangalore from Visvesvaraya Technological University, Belgaum in the field of Electronics and Communication Engineering. He completed a Master of Technology degree in the area of VLSI Design and Embedded systems in Dr. Ambedkar Institute of Technology, Bangalore affiliated Visvesvaraya Technological University, Belgaum. He is completed his Ph.D Degree in Visvesvaraya Technological University, Belgaum in the area of “Digital Image Watermarking”. Also based on the research work he has published more than 5 Research papers in International conference and Journals. He is working towards in the thrust research area such as cryptography, Information Hiding, VLSI design etc. He has presented 7 research articles in IEEE international conference held in different places of India (All the papers listed in IEEE Digital Library). He also published papers in international journals and national conferences. He has a total credit of 30 Research papers in the past 7 years with 78 Google scholar citations with 4 H- index and 2 I-index (till Febraury 2019). He working as Assoc. Professor in the Department of Electronics and Communication, Nagarjuna College of Engineering and Technology, Bangalore. Currently, He has more than 10 years of teaching experience and 1 year of industry experience.

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